The growing ethnic diversity in the
marketplace has affected the evolution of beauty care as well. The consumers
are no longer satisfied with local products and are trying ways to get their
hands on imported products from countries like the USA. A country that is known
for advanced beauty market. With their range of scientifically proven and
tested creams, lotions, serums and other skin care products, everyone wants to
get a piece of the beauty market in the form of an imported cream or face
powder. This has led many online beauty portals to come up as a provider for
authentic imported skincare
products in India.
In a country like India, skin whitening forms
an important feature of many facial products. From facial moisturisers to
lotions and serums, consumers generally opt for those products that claim to
make them fairer and flawless. The market has a fair share of facial cleansers
and moisturizers with whitening benefits, In fact, these sorts of creams and
serums have the highest penetration in the beauty market. The demand is so high
that many Indian companies are falling short of satisfying the demands of its
consumers. In addition, the effectiveness of Indian products has been questioned
many a times. This has led the Indian consumers to fall back on imported
products from the USA such as Imported
Face Treatments, face cleaners and moisturisers and other eye creams and
treatments. Brands like Olay have come up with some proven dark spot correction
and skin whitening creams and lotions. Their range includes Active Hydrating
Cream, Total Effects 7-in-1 correcting Night moisturizer, Age Defying
Anti-Wrinkle Night Cream, Natural White 7-in-1 day cream and lotion etc. These
products have significant shelf space in supermarkets and are one of the
largest selling products online. Their fairness and brightening range is
powered by tri-Vitamin boost of B3, pro-B5 and E and EPF 24/PA++ for give you
that natural glowing fairness. The seven fairness benefits include:
- Lightens Skin Tone
- Brightens Dull Skin
- Reduces Appearance of Dark Spots
- Evens Skin Tone
- Moisturises
- Smoothens Skin
- Sun Protection
Loaded with such tremendous skin benefits, Olay
is one of the go-to international brands that will get you from dull to glowing
in no time.
